The Permutator

Editors' ReviewDownload.com staffJanuary 19, 2011Selecting the right keywords plays a major part in getting your site or online ad noticed, and this program generates several combinations of words and phrases to help in that effort. The Permutator sports a crowded interface with several list boxes to input keywords. After you've typed up to five lists of keywords, select one of three categories for each keyword (required, disable, or optional) and press the Generate Phrases button, and that's it. To build a master list, select any or all of the phrases and click Add Generated List to Master List. A preloaded sample output is included, which reduces the learning curve. During testing, we were impressed by how quickly the program built a list with numerous keyword combinations. Also, the program offers several handy tools, including an ad editor, an ROI calculator, and Google and Overture keyword tools. Overall, this program is especially useful for advertisers and site designers to help their products get high-rank search results.